ELEVATING BEAUTY
& LUXURY BRANDS

Branding and content marketing strategy


We blend timeless branding principles with digital-first content strategy to get you on the path to become a household name.

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EMPOWERING SMALL TEAMS
& BIG DREAMS


As a beauty, fashion and luxury branding and marketing agency, we help brands define brand strategy, messaging, visual identity, content storytelling and community building campaigns.

TRUSTED BY BRANDS
WORLDWIDE


We're a team of beauty, fashion and luxury branding and marketing experts

that help to define brands in the US, UK, Australia & Asia


 

Victoria Beckham Beauty

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Laveau

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Juvia's Place

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FROM D2C STAR TO
GLOBAL RETAIL SENSATION


From ruling the online market, to international retail success. You know your brand could go all the way. And a growing community of brand-proud fans is what will
help get you there.

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SOME BRANDS GET
HELD BACK


When they know what your brands stands for, but haven't put it into words


When their teams hasn't
nailed their story


When their content lacks
differentiation and substance


When their brand doesn't
look the part

Effie Asafu-Adjaye, Founder

READY TO LEVEL UP?


We created our unique brand expression system
that helps brands;

✓ Build a wider community of brand-proud fans
✓ Land retailer opportunities they’ve only dreamed of
✓ Drive more sales

We deliver services across;
• Brand positioning strategy
• Brand messaging and tone of voice
• Brand visual identity design
• Brand messaging and tone of voice
• Brand markeing and storytelling campaign strategy
• Content and community campaign strategy
• Content production support

Brand Strategy
  • Brand Positioning Strategy Development
  • Brand Value Proposition and Story
  • Brand Tone of Voice and Personality Definition

    Specializing in beauty, fashion & Luxury brands, our brand strategy services encompass luxury brand positioning, beauty brand strategy, and fashion brand development. We tailor our approach to each brand, ensuring a unique and powerful strategy that elevates your position in the competitive marketplace. Our expertise also includes defining your brand voice and personality, establishing a clear brand value proposition, and crafting a compelling brand story that resonates with your target audience.
Branding | Visual Identity Design
  • Logo Design and Branding Elements
  • Typography and Color Palette Selection
  • Cohesive Visual Identity Creation
  • Packaging Design

    In the realm of branding and visual identity design, we bring a nuanced understanding of the beauty, fashion, and luxury sectors. Our services include logo design, typography, and color palette selection, ensuring a cohesive brand visual identity. We also specialize in beauty packaging design, understanding its critical role in the industry. Our goal is to create a visual identity that not only captures your brand's essence but also appeals to your target audience.
Content, Community & Brand Campaign Strategy
  • Brand Storytelling Campaign Strategy
  • Brand Community Building Campaign Strategy
  • Beauty and Luxury Marketing Campaign Concept Development

    Our agency excels in developing strategies for content, community engagement, and brand campaigns. We focus on creating content ideas that engage and grow your brand community. Our approach involves designing beauty, fashion and luxury marketing campaigns and community branding strategies that connect deeply with your audience. We also offer bespoke coaching and insights on how to build a community around your brand, leveraging our expertise in beauty, fashion, and luxury brand marketing.
Content Production Support
  • Copywriting
  • Creator Management
  • Campaign Art Direction
  • Photography Shoot Management

    Our content production support, tailored for beauty, fashion, and luxury brands, encompasses a broad range of services to enhance your brand's narrative and visual impact. We offer expert copywriting to convey your message effectively, along with strategic social media management to engage your audience. We manage creator collaborations and production processes to deliver high-quality content consistently. Our art direction service provides the creative vision needed for impactful brand campaigns, while our management of photography and videography projects ensures that every visual element aligns with the luxury and sophistication of your brand.

THE BRAND EXPRESSION SYSTEM

DISCOVER OUR PROCESS


Phase 1: Brand Principles
Stand out in a sea
of brands

We'll amplify what makes you one-of-a-kind by sharpening your brand strategy, message and story 

Phase 2: Creative Expression
Glow-up your visual
presence

We'll refresh your visual identity to shift to reflect where you're going rather than where you started


Phase 3: Story Expression
Attract and build a community of brand evangelists

We’ll help your team create more meaningful content and launch new brand building campaigns by infusing your unique story and values across your brand channels


Phase 4: Activation
Empower your team to deliver exceptional work


We’ll align teams to your brand vision and improve the calibre and consistency of their work
by providing implementation tools

and production support

We'll customize the brand expression system for you

Our Strategists deliver bespoke projects shaped around the phases you need help with the most.
 

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GET NEXT-LEVEL OPPORTUNITIES


Our system creates a cohesive brand presence, irresistible differentiation and a compelling brand story that just resonates. These are the foundations that attract a growing community of brand-proud fans, set you up to ace retailer pitches, secure more top-tier press and attract partnerships
that move the needle.


PRETTY PICTURES
CAN ONLY GO SO FAR


Brands without a comprehensive system for their strategy, presence and stories struggle to sustain customer attraction, maintain loyalty and maintain growth. They rely on discounts and promo offers to get attention, bringing
only short-term gains.

 

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SEE OUR WORK
& REVIEWS

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SEE OUR LATEST PRESS
& PODCASTS

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"The team are profoundly talented in their space and we intend to keep them on speed dial as our business evolves".

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C. Duddy
Founder, Gemme

GET IN TOUCH

You're welcome to send us a message, or book in a call.
We look forward to hearing from you.

 

    GET IN TOUCH

    About us:
    We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK, Australia & Asia.

    Email:
    effie@beautiful-sparks.com


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