Get on the path to
becoming a household name


We blend timeless branding strategy with social-first content to take beauty and fashion brands to the next level


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We help small teams
with
big brand dreams


We partner with up-and-coming beauty and fashion brands with lean marketing teams to define, or refine their brand strategy, brand and product messaging, visual identity and content storytelling.

We're trusted by brands in the US, UK,
Australia & Asia

Brand Spotlight


 

Victoria Beckham Beauty

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Laveau

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Juvia's Place

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From D2C star to
global retail sensation 


From ruling the online market, to international retail success. You know your brand could go all the way. And a growing community of brand-proud fans is what will help get you there.

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Meaningful customer connections propel
you to the next level

But you can get held back

When you know what your brands stands for, but haven't put it into words


You know your brand inside-out but haven't captured its essence in concise, compelling words to align others
to the vision.


When your team haven't
nailed your story


Your team produces beautiful content but don't know how to tell rich brand stories, so they fall back on making content only about your products.


When your agencies and partners
don't get you


You're dismayed when your agencies fail to understand the heart of your brand, getting in the way of what you truly want to relay to the world.


When your brand doesn't
look the part


Your visual presence doesn't match the calibre of your products or align with your future goals. Your brand's not dressed for next-level occassions.

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“After spending over a decade working with established global brands, e-commerce start-ups and brand strategy agencies, I created our brand expression system to help founders build the brand of their dreams."

Founder & Director

Level up your brand strategy, presence and stories


We created our unique brand expression system
that helps brands;

✓ Build a wider community of brand-proud fans
✓ Land retailer opportunities they’ve only dreamed of
✓ Drive more sales

We deliver services across;
• Brand positioning strategy
• Brand messaging and tone of voice
• Brand visual identity design

• Content and community campaign strategy
• Content production support

Discover our unique brand expression system


Phase 1: Brand Principles
Stand out in a sea
of brands

We'll amplify what makes you one-of-a-kind by sharpening your brand strategy, message and story 

Phase 2: Creative Expression
Glow-up your visual
presence

We'll refresh your visual identity to shift to reflect where you're going rather than where you started

Phase 3: Story Expression
Attract and build a community of brand evangelists

We’ll help your team create more meaningful content and launch new brand building campaigns by infusing your unique story and values across your brand channels


Phase 4: Activation
Empower your team to deliver exceptional work


We’ll align teams to your brand vision and improve the calibre and consistency of their work
by providing implementation tools
and production support

We'll customize the brand expression system for you

Our Strategists deliver bespoke projects shaped around the phases you need help with the most.
 
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Position yourself for
next-level opportunities


Our system creates a cohesive brand presence, irresistible differentiation and a compelling brand story that just resonates. These are the foundations that attract a growing community of brand-proud fans, set you up to ace retailer pitches, secure more top-tier press and attract
partnerships that move the needle.
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Pretty pictures alone can
only get you so far


Brands without a comprehensive system for their strategy, presence and stories struggle to sustain customer attraction, maintain loyalty and maintain growth. They rely on discounts and promo offers to get attention, bringing only short-term gains.

 

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We're recognised as brand-building and content storytelling experts

Our thought-leadership has garnered recognition from Shopify, showcasing our expertise in the field. Our international team of Strategists have worked with world-class global beauty and fashion brands and leading branding and ad agencies. 

See what our clients say

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Take the next step in your brand's journey

Get in touch with us. We'd love to hear from you.
effie(at)beautiful-sparks.com

 

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