BRANDING & MARKETING AGENCY
For beauty, fashion and lifestyle brands


We blend brand strategy with execution across identity, content, and digital marketing to build brands that stand for something meaningful and convert.


Get in touch
collage_homepage-1
Side profile of woman touching her face


WHO WE WORK WITH


We work with founders refining their brand foundations and marketing leaders growing brands, with lean teams.


See our work

BASED IN AUSTRALIA & TRUSTED
BY BRANDS WORLDWIDE


We work with brands the US, UK, Australia & Asia


 

Victoria Beckham Beauty

victoria-beckham-cosmetics

Laveau

woman-reclining

Juvia's Place

juvias-plce-cosmetics

WHAT WE DO



• Brand Strategy & Identity

• Story & Brand Community

• Growth & Commerce

• Market Insights

 

Get in touch
Brand Strategy
  • Brand Positioning Strategy Development
  • Brand Value Proposition and Story
  • Brand Tone of Voice and Personality Definition

    For beauty and fashion brands launching with clear positioning from Day 1, or brands whose messaging has become inconsistent as they've scaled. This is the work that matters when your team keeps misinterpreting your vision, agencies miss the mark, or every brand partner's saying something different about your brand.
Branding | Visual Identity Design
  • Logo Design and Branding Elements
  • Typography and Color Palette Selection
  • Cohesive Visual Identity Creation
  • Packaging Design

    For brands launching with a distinct visual identity from the start, or brands whose visual presence no longer matches where they're heading. This is the work that matters for new retail buyers to take you seriously, and stand out in a category where everyone's starting to look the same.
Content, Community & Brand Campaign Strategy
  • Brand Storytelling Campaign Strategy
  • Brand Community Building Campaign Strategy
  • Beauty and Luxury Marketing Campaign Concept Development

    Marketing teams tell us engagement is dropping and organic reach has flatlined. As a marketing agencyf or beauty and lifestyle brands, we help brands develop storytelling, content marketing and community strategies that build long-term brand equity, not just fill a content calendar.
Growth & COMMERCE
  • Google ads
  • Youtube ads
  • Meta remarketing ads
  • Live shopping production

    We understand the nuances of selling beauty and lifestyle to women. We take a brand-led approach to digital marketing, combining deep category expertise with platform execution to grow new customer bases, not just retarget existing ones.

    Most brands wait until something breaks before testing new platforms. So we help marketing teams build the next growth lane before they desperately need it - from YouTube top-of-funnel acquisition to live shopping execution.
MARKET Insights
  • Beauty and Lifestyle Brand Team Trend Briefings
  • Beauty Market Research

    We deliver global trends briefings, competitive analysis, and platform insights tailored to beauty and lifestyle brands. We help marketing leaders stay ahead of category shifts and make stronger decisions.
 


WHAT OUR CLIENTS SAY ABOUT US

PERCEPTIVE THINKERS.
POLISHED DELIVERY.
DELIGHTFUL TO WORK WITH.

4-6
7-1
6-1
1
2
3

WE'RE GLOBAL THOUGHT LEADERS

With deep category expertise, we share market insights across beauty, fashion, lifestyle, luxury to contribute to moving the industry forward.

BEAUTIFUL-SPARKS

GET IN TOUCH

Whether you're building brand foundations or scaling execution, we'd love to hear what you're working on. 

 

Click here to book a call

GET IN TOUCH

About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK, Australia & Asia.

Email:
effie@beautiful-sparks.com


FOLLOW US

LinkedIn-Icon-1


SIGN UP TO STAY CONNECTED

 

© 2024 Beautiful Sparks Pty Ltd