Shaping the next iconic brands
Get on the path to becoming a household name. We blend timeless branding principles with digital-first content strategy to take beauty and fashion brands to the next level
We help small teams
with big brand dreams
We partner with up-and-coming beauty and fashion brands with lean marketing teams to define, or refine their brand strategy, brand and product messaging, visual identity and content storytelling.
We're trusted by brands in the US, UK,
Australia & Asia
Brand Spotlight
Victoria Beckham Beauty
Laveau
Juvia's Place
From D2C star to
global retail sensation
From ruling the online market, to international retail success. You know your brand could go all the way. And a growing community of brand-proud fans
is what will help get you there.
Meaningful customer connections propel
you to the next level
But you can get held back
When you know what your brands stands for, but haven't put it into words
You know your brand inside-out but haven't captured its essence in concise, compelling words to align others to the vision.
When your team haven't
nailed your story
Your team produces beautiful content but don't know how to tell rich brand stories, so they fall back on making content only about your products.
When your agencies and partners don't get you
You're dismayed when your agencies fail to understand the heart of your brand, getting in the way of what you truly want to relay to the world.
When your brand doesn't
look the part
Your visual presence doesn't match the calibre of your products or align with your future goals. Your brand's not dressed for next-level occassions.
“After spending over a decade working with established global brands, e-commerce start-ups and brand strategy agencies, I created our brand expression system to help founders build the brand of their dreams."
Founder & Director
Ready to level up?
We created our unique brand expression system
that helps brands;
✓ Build a wider community of brand-proud fans
✓ Land retailer opportunities they’ve only dreamed of
✓ Drive more sales
We deliver services across;
• Brand positioning strategy
• Brand messaging and tone of voice
• Brand visual identity design
• Content and community campaign strategy
• Content production support
Discover our system
Phase 1: Brand Principles
Stand out in a sea
of brands
We'll amplify what makes you one-of-a-kind by sharpening your brand strategy, message and story
Phase 2: Creative Expression
Glow-up your visual
presence
We'll refresh your visual identity to shift to reflect where you're going rather than where you started
Phase 3: Story Expression
Attract and build a community of brand evangelists
We’ll help your team create more meaningful content and launch new brand building campaigns by infusing your unique story and values across your brand channels
Phase 4: Activation
Empower your team to deliver exceptional work
We’ll align teams to your brand vision and improve the calibre and consistency of their work by providing implementation tools
and production support
We'll customize the brand expression system for you
Our Strategists deliver bespoke projects shaped around the phases you need help with the most.
Attract next-level opportunities
Our system creates a cohesive brand presence, irresistible differentiation and a compelling brand story that just resonates. These are the foundations that attract a growing community of brand-proud fans, set you up to ace retailer pitches, secure more top-tier press and attract
partnerships that move the needle.
Pretty pictures alone
only go so far
Brands without a comprehensive system for their strategy, presence and stories struggle to sustain customer attraction, maintain loyalty and maintain growth. They rely on discounts and promo offers to get attention, bringing only short-term gains.
How does your brand rate?
Evaluate your brand's strengths across the same essential foundations that icons use to dominate the market, and set the standard. Receive a tailored report, with actionable steps you can implement to enhance your brand across pivotal brand-building elements.
In the news
Our thought-leadership has garnered recognition from press showcasing our expertise in the field.
Take the next step in your brand's journey
Get in touch with us. We'd love to hear from you.
effie@beautiful-sparks.com