We blend timeless branding principles with digital-first content strategy to get you on the path to become a household name.
As a beauty, fashion and luxury branding and marketing agency, we help brands define brand strategy, messaging, visual identity, content storytelling and community building campaigns.
We're a team of beauty, fashion and luxury branding and marketing experts
that help to define brands in the US, UK, Australia & Asia
Victoria Beckham Beauty
Laveau
Juvia's Place
From ruling the online market, to international retail success. You know your brand could go all the way. And a growing community of brand-proud fans is what will
help get you there.
When they know what your brands stands for, but haven't put it into words
When their teams hasn't
nailed their story
When their content lacks
differentiation and substance
When their brand doesn't
look the part
Effie Asafu-Adjaye, Founder
We created our unique brand expression system
that helps brands;
✓ Build a wider community of brand-proud fans
✓ Land retailer opportunities they’ve only dreamed of
✓ Drive more sales
We deliver services across;
• Brand positioning strategy
• Brand messaging and tone of voice
• Brand visual identity design
• Brand messaging and tone of voice
• Brand markeing and storytelling campaign strategy
• Content and community campaign strategy
• Content production support
THE BRAND EXPRESSION SYSTEM
Phase 1: Brand Principles
Stand out in a sea
of brands
We'll amplify what makes you one-of-a-kind by sharpening your brand strategy, message and story
Phase 2: Creative Expression
Glow-up your visual
presence
We'll refresh your visual identity to shift to reflect where you're going rather than where you started
Phase 3: Story Expression
Attract and build a community of brand evangelists
We’ll help your team create more meaningful content and launch new brand building campaigns by infusing your unique story and values across your brand channels
Phase 4: Activation
Empower your team to deliver exceptional work
We’ll align teams to your brand vision and improve the calibre and consistency of their work by providing implementation tools
and production support
Our Strategists deliver bespoke projects shaped around the phases you need help with the most.
Our system creates a cohesive brand presence, irresistible differentiation and a compelling brand story that just resonates. These are the foundations that attract a growing community of brand-proud fans, set you up to ace retailer pitches, secure more top-tier press and attract partnerships
that move the needle.
Brands without a comprehensive system for their strategy, presence and stories struggle to sustain customer attraction, maintain loyalty and maintain growth. They rely on discounts and promo offers to get attention, bringing
only short-term gains.
"The team are profoundly talented in their space and we intend to keep them on speed dial as our business evolves".
C. Duddy
Founder, Gemme
You're welcome to send us a message, or book in a call.
We look forward to hearing from you.
GET IN TOUCH
About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK, Australia & Asia.
Email:
effie@beautiful-sparks.com
© 2024 Beautiful Sparks Pty Ltd