HI, I'M EFFIE
IT'S LOVELY TO MEET YOU
"With over 15 years of industry experience, I started Beautiful Sparks to help brands stand for something meaningful, and stand out".
Effie Asafu-Adjaye, Director
We help beauty and lifestyle brands break through the noise, from founders building from the ground up to marketing teams leading their next chapter of growth. We lead with perceptive insights and strategy and deliver with polished execution:
Market Insights
• Market intelligence and team workshops
Brand Foundations
• Brand positioning strategy
• Brand messaging and tone of voice
• Brand visual identity and packaging design
Story & Community
• Content storytelling and community activation
• Brand campaign strategy and production
Growth & Commerce
• YouTube and Google ads management
• Live shopping production
GLOBAL CATEGORY EXPERTISE
Working internationally, we bring deep category expertise across the beauty, fashion and lifestyle sectors. Our international team in the US, UK, Asia and Australia of niche specialists, bring experience from powerhouse global brands and iconic agencies. We see category shifts before they hit your market.
WHY LEADERS CHOOSE US
Whether building a brand from the ground up or leading an established team, brands are navigating the same shifting landscape. Categories have matured, consumers have evolved, and competition is fiercer than ever. Leaders come to us because we’ve sat in-house within beauty and fashion marketing teams and understand these realities and can connect the dots between brand decisions and commercial outcomes.
GET IN TOUCH
About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK, Australia & Asia.
Email:
effie@beautiful-sparks.com
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