HI, I'M EFFIE
IT'S LOVELY TO MEET YOU
"After over 15 years working in the industry, I've seen how brands continue to compete for the same space in stores and the same attention online. With rising operating costs, flatlining organic reach, and copycats everywhere, it's become clear that real growth doesn't come from spending more, but from building a brand that's impossible to ignore. I've seen time and time again that brands that cut through are the ones that make people feel something".
Effie Asafu-Adjaye, Founder & Director
WE BELIEVE
THE WORLD NEEDS MORE BEAUTY & JOY
We make beautiful brands known, loved and remembered through sharp positioning, strategic storytelling, and campaigns that connect with the right customers. Blending timeless brand-building frameworks with the latest digital trends we support brands with
Brand Foundations
• Market intelligence and team workshops
• Brand positioning strategy
• Brand messaging and tone of voice
• Brand visual identity and packaging design
Story & Community
• Content storytelling and community activation
• Brand campaign strategy and production
Growth & Commerce
• Digital marketing and advertising
WE GET IT
Our international specialists have built beauty, fashion and lifestyle brands across the US, UK, EU, Australia, and Asia. We've also worked as marketers inside global brands, managing real budgets, tight timelines, and lean teams stretched thin.
So who's in our team? We're strategists, designers, and media specialists, based in key markets.
Today, we're recognised as global category experts, thought leaders, and a prominent voice in beauty, fashion, and lifestyle.
GET IN TOUCH
If you’re looking to clarify your brand, tell new content stories or activate campaigns that drive new customer growth, let’s start a conversation.
Send a message or book a call.
GET IN TOUCH
About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK, Australia & Asia.
Email:
effie@beautiful-sparks.com
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