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"With over 15 years of industry experience, I started Beautiful Sparks to help beauty and fashion founders to build the brands of their dreams".

We live for helping founders to grow the brand of their dreams with perceptive, polished and delightful ideas that help turn their vision into reality.  We love the creativity and innovation of the beauty and fashion industry, and we’re committed to contributing to its growth and evolution ­– one brand at a time. We’ve learned that our clients' brands are like their babies, and we're committed to bringing the best out of them through our work.

Effie Asafu-Adjaye, Founder

What we do

We deliver projects for brands world-wide across; brand and product positioning strategy, visual identity design and digital content and campaign strategy,

In an age of intense competition in the beauty and fashion space, brands need something special to truly stand out. We created our exclusive Brand Expression System to help companies grow a wider community of fanatics, as a catalyst for growth.

Blending timeless brand strategy principles with digital-first content strategy, we take beauty and fashion brands to the next level.

A woman's lips with red lipstick
Woman standing with woman running in front of her

Our difference

Our international team of consultants bring experience from working with powerhouse beauty and fashion brands and iconic branding and ad agencies.

Our unique systems create a cohesive brand presence, irresistible differentiation and a compelling brand story that just resonates. These are the foundations that help to attract brand-proud fans, ace retailer and investor pitches, secure more top-tier press and attract partnerships that move the needle.

We’re published thought leaders, and the authority on how women seek beauty and fashion as the gateway for self-care and self-expression. And we use these insights to help our clients go to the next level.

Get in touch

Take the next step in your brand's journey.


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