LATEST SUCCESS STORIES

OUR WORK & REVIEWS

 

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WHO WE WORK WITH

As an international beauty, fashion and luxury marketing company, we work with emerging brands and small marketing teams in the US, UK, Australia & Asia. Read on to see our recent case studies of brand positioning strategy, branding identity design and content marketing strategy projects that have passed through our marketing agency.

VICTORIA
BECKHAM BEAUTY

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  • BEAUTY BRAND INSIGHTS
    &
    PRODUCT POSITIONING STRATEGY

    We laid the groundwork for strategic insights that would help the team enhance the brand's market presence and product positioning, affirming their commitment to innovation and consumer connection.

JUVIA'S PLACE

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  • BEAUTY BRAND INSIGHTS
    & PRODUCT POSITIONING STRATEGY


    We developed in-depth customer personas that would hone the brand's paid media strategy, ensuring precision in audience targeting, product positioning and messaging, to resonate more deeply with diverse consumer aspirations and preferences.

GEMME

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  • FASHION BRAND CONTENT
    & MARKETING CALENDAR STRATEGY

 

For GEMME, a luxury multi-brand retailer showcasing international fashion and fine jewelry, we crafted a comprehensive content strategy to illuminate their unique selling points. Our tailored approach included a series of versatile content concepts and campaigns, designed to be released gradually as the brand scales and its in-house team expands.

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Effie is a delight to deal with, the entire team are profoundly talented in their space and we intend to keep them on speed dial as our business evolves.

C. Duddy
Founder, Gemme

TRIO BEAUTY

2-19
  • BEAUTY BRAND POSITIONING STRATEGY

Trio Beauty has emerged as a standout success delivering products that simplify beauty. Recognizing the importance of evolving their brand narrative to match their phenomenal growth, they partnered with us to formalize their brand story, voice, and positioning strategy. Trio Beauty partnered with us to refine these elements, ensuring their brand's narrative resonates with the same excellence that their products embody.

SAI SANKOH

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  • FASHION BRAND POSITIONING STRATEGY
  • FASHION BRAND CONTENT & MARKETING CALENDAR STRATEGY

    Sai Sankoh is a luxury resortwear brand. We crafted a powerful strategy to highlight the brand's unique expression. Supported by a masterful brand calendar, the work will unfold key seasonal releases with the founder's inspiring story in captivating campaigns.

BEIGE

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  • FASHION BRAND POSITIONING STRATEGY


    Beige is not just a color, it's a statement of understated luxury. We helped Beige to find the words to tell this story and celebrate the timeless elegance of a neutral palette through their brand value proposition and voice.

SANNOTTO BAY

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  • BEAUTY BRANDING & VISUAL IDENTITY DESIGN
  • BEAUTY BRAND POSITIONING STRATEGY
  • BEAUTY CONTENT MARKETING STRATEGY

Sannotto Bay is a revolutionary brand that seamlessly blends beauty, wellness, skincare, makeup and body care. Ahead of the brand's market launch, we engaged in an extensive project to define its strategic market positioning. Our efforts in brand positioning, identity design, and content strategy were focused on articulating the unique, multi-faceted story of this category-defying brand. Sannotto Bay is not just a brand to watch; it's a brand set to redefine industry norms and capture the imagination of consumers worldwide.

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The Beautiful Sparks team have been absolutely wonderful to work with. They're great at what they do. I'm truly blown away every time we work together and I would not have made the progress I have without them.

S. Simmonds
Founder, Sannotto Bay

FITCOVER

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  • BEAUTY BRAND CONTENT
    & MARKETING CALENDAR STRATEGY

    We partnered with FitCover to develop a strategic brand activity calendars and cross-channel brand content. The work provided a roadmap, guiding the team on when and how to roll out brand building and promotional narratives in an aligned way.

GLOWDRY

2-18
  • BEAUTY BRAND CONTENT MARKETING STRATEGY

    GlowDry is a trailblazer in sunless tanning. We embarked on a project to redefine their brand story, capturing the essence of their half-decade journey of innovation and growth. Delving deep into the founder's vision, we uncovered unique narrative elements, setting GlowDry apart in a competitive market. Their new strategic content pillars, rooted in the brand's distinct value proposition and market leadership, have not only revitalized their digital presence but also paved the way for GlowDry's next chapter in retail expansion.

MANE CURATOR

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  • BEAUTY BRAND POSITIONING STRATEGY

Mane Curator stands at the forefront of a new era in prestige black haircare, shaking up a market long plagued by subpar quality and customer experiences. We harnessed best-practice frameworks in brand positioning to lay a solid foundation for the brand to express itself as a celebration of women of color, empowering them to embrace however they choose to wear their hair.

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The work was top tier, I can't tell you how valuable it was and continues to be. The return is well worth the investment. You're lucky if you get the chance to work with Beautiful Sparks.

T. Lukukuma
Founder, ManeCurator

SANDRA GLYNN

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  • BEAUTY BRAND POSITIONING STRATEGY
  • BEAUTY BRAND CONTENT & MARKETING CALENDAR STRATEGY

    Sandra Glyn Cosmetics is a vibrant beauty brand that captures the essence of its founder. The brand's positioning strategy and imaginative campaigns not only reflect Sandra's creative spirit but also aim to inspire and energize their community with every product launch.

SCENTBOX

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  • BEAUTY BRAND PRODUCT POSITIONING STRATEGY
  • BEAUTY BRAND LIMITED EDITION & SEASONAL STRATEGY

    Scentbox, primarily known as a subscription fragrance company. We spearheaded the development of strategic product positioning strategies for their new ventures into skincare, bath, and body through limited edition private label brands. .

LAVEAU

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  • FASHION BRAND POSITIONING STRATEGY
  • FASHION BRAND CONTENT STRATEGY

Laveau, a luxury fashion brand renowned for bold and vibrant prints, embarked on a journey with us to refine their brand positioning and narrative. Through our collaboration, Laveau's unique identity and story were honed to perfection. With their story crystallized, Laveau has confidently stepped into the spotlight, securing top-tier press opportunities, coveted spots in fashion week events and international retail pop up residencies.  The brand's ascent in the industry, fueled by exceptional products and a clear and compelling brand story, showcases the remarkable impact of a well-defined brand strategy. The brand is set for a strategic reset of their social media presence to mirror their evolving narrative and growing team.

TRIO BEAUTY

4-6
  • BEAUTY BRAND POSITIONING STRATEGY

    Trio Beauty has emerged as a standout success delivering products that simplify beauty
    . Recognizing the importance of evolving their brand narrative to match their phenomenal growth, they partnered with us to formalize their brand story, voice, and positioning strategy.

SMTHGOOD

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  • FASHION BRAND POSITIONING STRATEGY

    Smthgood is an innovative sustainable fashion styling app and marketplace. We helped create a two-sided strategy to appeal to both B2B and B2C segments ahead of its launch.

GET IN TOUCH

About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK, Australia & Asia.

Email:
effie@beautiful-sparks.com

Address:
81-83 Campbell Street, Surry Hills
Sydney, NSW, Australia


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