
Some brands launch with game-changing products. Customers love them. They sell themselves. Growth feels effortless. But fast forward a few years, and something shifts. New competitors emerge. Ads get more expensive. Growth slows. The brand that once stood out suddenly blends in. Because in the early days, some brands that rely solely on hero products don’t prioritize investing in a compelling brand positioning and story. Without defining the intangible magic that truly differentiates them, they start paying the price.
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