DIGITAL MARKETING & ADVERTISING
For beauty, fashion and
lifestyle brands
We help beauty, fashion and lifestyle brands acquire new customers with YouTube, Google, and Meta ads.

We build Ad Creative Strategy, YouTube, Google and Meta advertising campaigns designed specifically
for how women discover, research, and buy. We work with:
Brands Looking for a New Agency
Your current agency brand like any other DTC product because they don't really get your customer or rarely shop your category.
Brands Looking to Diversify Beyond Meta
You've maxed out Meta and CPAs keep climbing. You need new growth channels for sustainable growth.
Brands Burning Through Creative
Your team is producing new ads every week, but without a clear strategy behind them, performance drops off fast. You need a pipeline of ideas built on real insight into
who you’re selling to.

We understand the nuances of selling beauty, fashion and lifestyle to women; the visual language, messaging frameworks, seasonal moments and trends that convert.
YouTube Ads
Build awareness and acquire new customers where CPCs are lower and competition is less saturated right now.
Ad Creative Strategy
For brands with an in-house ads team, we provide insight-led creative strategy end to end, from research and concepting to briefs and production, so your team always has data-backed pipeline of ad assets ready to go live.
Our team has worked inside global beauty, fashion, and lifestyle brands, so we understand the category, not just the platforms. This experience allows us to create campaign strategies that reach, engage, and convert the right audience for your brand.




How a cult beauty brand increased ROI by +29%

How making the small-group experience the reason to book gave Luxury Escapes Tours ad creative that ran for 26 weeks.
The work has really solidified how we communicate who we are and who we’re selling to. Owning all marketing touch points for cruises and tours is an enormous product and marketing work stream with many complexities. There isn’t a person who has worked closely with them who didn’t have a very high degree of respect for their professionalism and marketing execution.
B. Westover, General Manager - Marketing
Luxury Escapes
FAQS
GET IN TOUCH
About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK and Australia.
Email:
effie@beautiful-sparks.com
WE PLEDGE 1%

We've committed to set aside 1% of Profit to support causes that lift women and girls, as part of the global Pledge 1% movement.
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