DIGITAL MARKETING & ADVERTISING
For beauty, fashion and
lifestyle brands

We help beauty, fashion and lifestyle brands acquire new customers with YouTube, Google, and Meta ads.


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BUILT FOR YOUR CATEGORY 

We build YouTube, Google, and Meta advertising campaigns designed specifically for how women discover, research, and buy.


For Brands Looking for a New Agency
Your current agency treats beauty like any other DTC brand, and you feel your brand's undercapitalizing on your audience.



For Brands Looking to Diversify Beyond Meta
You've maxed out Meta and CPAs keep climbing. You need new growth channels for sustainable growth.

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 WHAT WE DELIVER

We understand the nuances of selling beauty, fashion and lifestyle to women; the visual language, messaging frameworks, seasonal moments and trends that convert.

  • YouTube Ads
    Build awareness and acquire new customers where CPCs are lower and competition is less saturated right now.

  • Google Search & Shopping Ads
    Capture high-intent customers actively searching for your products. 

  • Meta Ads
    Move prospects from awareness to purchase across Facebook and Instagram. 


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AMPLIFYING BRANDS IN THE
INDUSTRIES WE LOVE 

Our team has worked inside global beauty, fashion, and lifestyle brands, so we understand the category, not just the platforms. This experience allows us to create campaign strategies that reach, engage, and convert the right audience for your brand.

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FAQS

Can you take over all our paid advertising or just specific platforms?
We can work alongside your in-house team or handle the full transition from your current agency. Some beauty and fashion brands keep Meta in-house while bringing us on for YouTube and Google ads. Others prefer to consolidate everything with one partner. We'll recommend what makes sense based on your setup and goals.
What's the minimum ad spend budget for advertising?
For beauty and fashion brands, we recommend at least $10-15K/month in ad spend to properly test YouTube ads, Google Shopping ads, and Meta retargeting. Digital advertising for luxury brands requires enough budget to gather meaningful data and scale profitable campaigns.
How do digital marketing agencies charge for paid media services?
We charge a monthly management fee based on your advertising budget and platform scope. Our pricing is transparent and customized for beauty, fashion, and lifestyle brands. We'll provide detailed digital marketing agency service pricing upfront.
How long before we see results from our advertising campaigns?
YouTube advertising and Google ads for  brands typically show traction within 4-6 weeks. We test campaigns first, optimize based on performance data, then scale. Most fashion and luxury brands commit to 4-6 months for our digital marketing agency to properly test and scale paid media.
Will adding YouTube or Google hurt our Meta advertising performance?
No. We use YouTube and Google as alternative channels to diversify your traffic and bring down your overall customer acquisition costs. Multi-channel digital marketing for beauty brands means you're not relying on one platform where competition and costs keep climbing. When done right, they work together to lower your acquisition costs.

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We'd love to hear how we can help.

 

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About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK, Australia & Asia.

Email:
effie@beautiful-sparks.com


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