August 14, 2023

How to craft an authentic brand story

Craft a compelling brand story beyond product features, leveraging your brand's essence to engage and cultivate a loyal customer base.

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July 26, 2023

The Key to Amplifying Your Brand: Empowering Your Social Media Lead

A thought-provoking quote recently caught my attention it said - "In a smaller business, you don’t have the budgets, so you’ve got to find ways to do things differently. You’ve got to trust the 21-year-old to bring your brand to life on platforms you aren’t familiar with."

If this strikes a chord with you as a brand founder, then this article’s for you.

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July 13, 2023

4 Signs It’s Time for a Beauty Brand Revamp and the Cost of Delay

In the fast-moving world of beauty, staying in step, or even ahead of the market, is key to truly thriving. As strategic consultants, we often identify classic signs that signal a beauty brand may need a little fine tuning to the brand's positioning, messaging, or visual identity—while maintaining what the founder and customers know and love about the brand.

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June 9, 2023

5 Brand Building Lessons from 2023’s Hottest Beauty Brands

Master the art of brand building for scaling beauty brands with foundational strategies often overlooked by newcomers.

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May 7, 2023

How to master video content like top beauty and fashion brands

The rise of video marketing has led to an ever-growing demand for video content, with Tiktok, Instagram Reels and YouTube now becoming the go-to channels for engaging with beauty and fashion brands. As a result, brands are now caught in a never-ending cycle of content creation to keep up with this increasing demand. More time, budget, and resources are being allocated to create standout video content, making a well-defined strategy crucial to avoid potential brand dilution overtime.

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April 1, 2023

Beat the Copycats: How Indie Beauty Brands Fight Back in 2023

Learn from 3 disruptor brands on crafting authentic stories that connect with audiences and build community, setting them apart in the market.

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March 16, 2023

How to Get Your Beauty Brand into Sephora

Sephora is the ultimate destination for beauty brands looking to reach the next level and attract new customers. To help make that dream a reality, this article will explore essential considerations such as understanding market trends and consumer demand, fostering an irresistible brand image, and developing a strong network in the beauty industry that can help you get closer to this goal.

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March 2, 2023

How Indie Beauty Brands Can Use Authentic Stories to Grow Their Tribe

Learn from 3 disruptor brands on crafting authentic stories that connect with audiences and build community, setting them apart in the market.

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About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK, Australia & Asia.

Email:
effie@beautiful-sparks.com


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