Imitation might be a form of flattery, but when it comes to copycats ripping off product ideas, visual identity, packaging, and brand campaign shoots, flattery takes a backseat. So, how are brands fighting back in 2023?
1. Strengthen B2C & B2B Community Bonds
The most successful brands focus not just on building strong B2C customer relationships but on building strong relationships with their entire ecosystem of stakeholders to solidify their market position. By nurturing a rich network of relationships, brands accumulate trust indicators over time that encourage well-informed customers to choose them over copycat competitors.Read more