April 1, 2023

Beat the Copycats: How Indie Beauty Brands Fight Back in 2023

Makeup compacts with "Do Not Copy" stamp

Imitation might be a form of flattery, but when it comes to copycats ripping off product ideas, visual identity, packaging, and brand campaign shoots, flattery takes a backseat. So, how are brands fighting back in 2023?

1. Strengthen B2C & B2B Community Bonds

The most successful brands focus not just on building strong B2C customer relationships but on building strong relationships with their entire ecosystem of stakeholders to solidify their market position. By nurturing a rich network of relationships, brands accumulate trust indicators over time that encourage well-informed customers to choose them over copycat competitors.

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March 16, 2023

How to Get Your Beauty Brand into Sephora

Sephora storefront

Sephora is the ultimate destination for beauty brands looking to reach the next level and attract new customers. To help make that dream a reality, this article will explore essential considerations such as understanding market trends and consumer demand, fostering an irresistible brand image, and developing a strong network in the beauty industry that can help you get closer to this goal.


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March 2, 2023

How Indie Beauty Brands Can Use Authentic Stories to Grow Their Tribe

Woman pursing lips

Brands that craft content around authentic stories that showcase their unique brand values, missions, and Founder journey have the upper hand when it comes to cutting through and connecting with customers on a deeper level.

Here we discuss what we can learn from 3 disruptor brands who are making a name for themselves when it comes to stories that connect with and build community. These brands have successfully defined and amplified the soul of their brand, have an authentic story, and create unique brand-aligned social content that doesn't look and sound like everyone else.

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