BEAUTY BRAND DIGITAL MARKETING & AD CREATIVE STRATEGY
JUVIA'S PLACE
THE BRAND
Juvia’s Place is a beauty brand known for bold, high-pigment colour made for women of colour. It’s a cult-favourite, social-first brand scaling online and through Ulta Beauty across the US. Beautiful Sparks built the brand’s full-funnel digital marketing and paid creative strategy.
THE OBJECTIVE
Juvia’s Place had grown on the strength of its organic community. To sustain growth beyond it, paid media needed to work harder, on tighter budgets than before. The opportunities were clear. New product launches, cultural moments and key retail dates drove the strongest returns, so each of these moments had to be fully maximised. As retargeting audiences matured, the brand needed to refill the top of the funnel efficiently and explore new audiences with untapped potential. And because UGC delivered the highest ROAS, every UGC asset secured for paid media had to go further, edited into as many high-performing variants as possible.
THE RESULTS
ROI rose to 5.7x ROI +29% YOY. And launch campaign strategies contributed to Blushed Liquid Blush becoming Juvia’s Place’s #1 bestseller. One year following launch, the blush SKU was still leading the brand’s top-performing ads.
BEAUTY BRAND DIGITAL MARKETING
& AD CREATIVE STRATEGY
WHAT WE DELIVERED
THE STRATEGY
Better-planned peaks: Major launches and sales periods got the budget, time and stock to perform.
Always-on growth: An evergreen strategy built on seasonality and best sellers kept sales steady between launches.
New audiences: Fresh audiences, from competitor lookalikes to women of colour segments, balanced sharper retargeting.
A creative engine: Performance data shaped every brief, so the best ideas kept evolving.
THE DELIVERABLES
- Full-funnel Meta ad strategy, budget and campaign calendar across launches, retail and cultural moments
- Ad creative briefs, with static ads and UGC edited into high-performing variants for testing
- CRM and SMS campaign strategy, delivered with an email agency partner
- Unified performance tracking through Triple Whale
7.25x
5.7x
+29%
ROI on top-performing NPD campaigns
Total annual digital advertising ROI
ROI year-on-year
GET IN TOUCH
About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK and Australia.
Email:
effie@beautiful-sparks.com
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