MEET THE EXPERT:
BEAUTY INDUSTRY SPEAKER

Effie Asafu-Adjaye





EFFIE ASAFU-ADJAYE
ONLINE RETAIL & BEAUTY INDUSTRY EXPERT

Media Commentator | Panelist | Speaker

Effie is the Founder and Director of Beautiful Sparks, an international beauty and fashion brand consultancy with a client roster that includes the likes of Victoria Beckham Beauty and more trailblazing brands.

Known for her expertise in brand strategy, digital content, and eCommerce, Effie is a regular media commentator, and was recently appointed as a contributor to Retail Beauty Magazine. Shopify has also recognized her thought leadership in eCommerce brand building and content storytelling for beauty brands.


Fast Company logo
Cosmetics-business-2
Retail Beauty logo
Shopify logo
eCommerce Fastlane logo


SIGNATURE TOPICS

- Online retail trends
- Beauty brand building
- Emerging trends in beauty consumer behaviour
- Navigating the dynamics of the beauty industry
- Digital innovation in brand story telling
Effie Asafu-Adjaye
Effie Asafu-Adjaye
Effie Asafu-Adjaye

BIOGRAPHY


Effie is the Founder and Director of Beautiful Sparks, is a recognized thought leader in the beauty business, branding, digital content, and eCommerce. Her international brand consultancy, Beautiful Sparks, masterfully blends timeless brand strategy principles with innovative, social-first content strategy, orchestrating projects for trailblazing beauty clients.

A 15-year career, marked by experience with global giants like Jurlique, LVMH, and prestigious brand strategy consultancies such as Landor Associates and Interbrand, reinforces Effie's authority in the sector. This is further substantiated by her MBA from the University of Sydney Business School and a Bachelor of Business in Advertising & Marketing from Queensland University of Technology.

She's been a panelist at the Tesla x University of Sydney Retail Change & Disruption Event and shared insights as a Guest Speaker at Orana Fashion Business College and the University of Technology, Sydney. Her expertise in digital brand building and storytelling has been recognized by Shopify crediting her as an esteemed thought leader in the space.

Effie's personal interests further enrich her professional life. As a connoisseur of contemporary art, a vintage shopping enthusiast, and a lover of Sausage Dogs, Effie's vibrant and multi-faceted spirit shines through, enhancing her influence in the beauty industry.


 

GET IN TOUCH


GET IN TOUCH

About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK, Australia & Asia.

Email:
effie@beautiful-sparks.com


FOLLOW US

LinkedIn-Icon-1

 

© 2024 Beautiful Sparks Pty Ltd