SKINCARE BRAND STRATEGY
TEREZ & HONOR
THE BRAND
Terez & Honor is an eight-figure beauty brand first built on Amazon, with revenue driven largely by it's best-selling lash growth serum. After acquiring the business, the new owners set out to reinvent the range and expand into high-performance beauty products beyond the lash category. We partnered with them on brand positioning project to set the foundations for their growth.
THE OBJECTIVE
On Amazon, brands compete on price but Terez & Honor’s had bigger ambitions: to grow beyond a single hero product, scale into retail and earn credibility in high-performance skincare and personal care, one of beauty’s most competitive categories. But the brand story they’d inherited didn't matched that vision. Before it could scale, the brand needed a strong position and a credible story to build from to with the trust of Gen-Z and prospective retailers to support growth.
THE RESULTS
The platform gave Terez & Honor a credible skincare story to take to retail partners. The brand has since gone on to launch on Nordstrom.com, Target.com, roll out into 600 Target and Olive Young k-beauty stores. Its manifesto and DNA now underpin the brand’s key touchpoints.
BEAUTY BRAND POSITIONING STRATEGY
WHAT WE DELIVERED
We redefined the brand based on what its new owners brought; K-beauty manufacturing expertise and clinically proven formulas. The positioning promised Gen Z certainty, in products that are safe, proven and made for lasting results. We delivered:
- Competitor, consumer and brand insights mapping the gap Terez & Honor could own
- Brand platform; positioning, value proposition, manifesto and brand DNA
- Tone of voice to guide brand narratives and the future naming strategy for future product development
- Visual brand audit to better align new packaging direction with the refreshed positioning
Key results
18
18M
600
#1
Months from brand strategy to retail launch
Nordstrom.com unique monthly visitors
Target Beauty Studio locations launched
Bestselling lash serum at Olive Young stores
GET IN TOUCH
About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK and Australia.
Email:
effie@beautiful-sparks.com
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