TRAVEL DIGITAL MARKETING & AD CREATIVE STRATEGY
LUXURY ESCAPES
THE BRAND
Luxury Escapes is Australia’s leading premium travel platform, selling curated hotel stays, tours and experiences directly to consumers.
THE OBJECTIVE
Their Tours portfolio growth had leaned heavily on discounting and price-led, bottom-of-funnel advertising. To grow sustainably, the portfolio needed an intentional digital strategy that would build its premium reputation, acquire new customers, and give people a clear reason to choose Luxury Escapes Tours.
THE RESULTS
The work gave Tours a clear, consistent proposition to carry through every campaign, from first impression to booking. Creative that keeps performing is creative a team doesn’t need to replace: one of our Tours ads stayed live for more than six months, built on an insight-led story arc that drew audiences into the experience. The in-house team was also left with a full-funnel plan, a campaign calendar and a pipeline of creative assets and briefs to keep rolling out.
TRAVEL DIGITAL MARKETING
& AD CREATIVE STRATEGY
WHAT WE DELIVERED
Sustainable growth for Luxury Escapes Tours meant Giving people a reason to want the trip before they saw the price. We made the value proposition the foundation of every ad, with each funnel stage playing its own role: inspiring new audiences with the experience, building consideration with proof and detail, and converting with offers framed around the value of the trip, while protecting conversion at key sales periods.
- Full-funnel campaign and ad strategy for 12-months of Tours campaigns
- Ad creative strategy grounded in insights
- Unlocked 2 years of archive footage, re-edited into a pipeline of new ad creative
- Briefs for travel content creators to produce assets to be repurposed for organic and ads
“The work has really solidified how we communicate who we are and who we’re selling to. Owning all marketing touch points for tours and cruises is an enormous product and marketing work stream with many complexities. There isn’t a person who has worked closely with them who didn’t have a very high degree of respect for their professionalism and marketing execution.
B. Westover, General Manager - Marketing
Luxury Escapes
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About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK and Australia.
Email:
effie@beautiful-sparks.com
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