BRAND INSIGHTS & MARKET STRATEGY
APAC WELLNESS STUDIO GROUP
THE BRAND
An established, multi-site wellness studio brand in the Asia-Pacific region, known for design-led studios and a community-first experience had the opportunity to expand internationally through a partner-led model.
THE OBJECTIVE
A proposition that wins at home won’t always win abroad. Before committing to new markets the business needed to answer the key questions that decide any market entry. Is there real opportunity? Will our proposition resonate with local consumers? Who is the core customer in international markets? And where should we launch first?
THE RESULTS
Off the back of our work, the team moved into expansion assesment and planning with confidence. They had a validated proposition, a clear picture of its customer in the new market, and a phased roadmap to launch. Just as importantly, they could steer investment towards the right opportunities and away from costly missteps, giving the business a strong foundation to grow from.
BRAND INSIGHTS & MARKET STRATEGY
WHAT WE DELIVERED
- Market Opportunity
Market sizing, maturity and competitive landscape analysis - Consumer Understanding
Surveys, in-depth interviews and customer profiles for the new market - Brand Proposition Fit
Concept testing to identify what would travel and what needed to adapt - Market Entry Strategy
Phased launch roadmap, prioritised by where the proposition would land best
The work delivered was exceptional. Highly recommended to anyone looking for help.
G. Perera,
Founder & CEO, APAC Wellness Business
$620M
2M+
60+
Market opportunity, with a defined entry strategy
Customers in the category, distilled into target local customer personas
Consumers engaged through primary research
GET IN TOUCH
About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK and Australia.
Email:
effie@beautiful-sparks.com
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