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In this interview, Antonella Colella shares her expert insights on the legal challenges and strategies for indie beauty brands. Drawing from her extensive experience in the beauty industry's legal sector, Antonella emphasizes the importance of securing intellectual property (IP) protections early in the brand's development. She highlights common pitfalls indie brands face, particularly in trademarking and managing contracts, and offers practical advice for mitigating risks and ensuring legal compliance.
The discussion delves into the significance of trademarking brand names, protecting packaging through trade dress, and understanding the nuances of influencer agreements in today’s digital marketing landscape. Antonella also provides crucial tips for safeguarding intellectual property as an asset, especially when scaling or preparing a business for future acquisition.
Topics in Focus:
- Trademarking Early
- Contract Clarity
- Influencer Agreements
- Intellectual Property as an Asset
- Ongoing Legal Audits
Author: Effie Asafu-Adjaye
Effie Asafu-Adjaye is the Founder of Beautiful Sparks. Beautiful Sparks helps beauty and fashion businesses get more fanatics in love with their brands, by refining their brand strategy, messaging, branding, content storytelling, and community-building strategy. Read more about Effie here. Linkedin.
