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In this interview, Dr. Jordon Sandland shares insights on the complexities and strategies involved in entering the UK and EU markets. They delve into the regulatory challenges, the importance of packaging design and labeling, and the intricacies of market-specific messaging and claims. The discussion also covers the considerations for pitching to UK and EU retailers and the critical aspects of retailer audits and raw ingredient sourcing. Key opportunities for brands entering these markets are highlighted, emphasizing the importance of compliance and local support.
Topics in Focus
- Regulatory Challenges
- Packaging Design and Labeling
- Market-Specific Messaging and Claims
- Pitching to UK and EU Retailers
- Retailer Audits and Raw Ingredient Sourcing
Interview Host: Effie Asafu-Adjaye
Effie Asafu-Adjaye is the Founder of Beautiful Sparks. Beautiful Sparks helps beauty and fashion businesses get more fanatics in love with their brands, by refining their brand strategy, messaging, branding, content storytelling, and community-building strategy. Read more about Effie here. Linkedin