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Monia Merabet is the Founder of a consultancy that specializes in trends and innovation within the beauty and adjacent industries industries like fashion, food, design, and tech. In this interview, Monia shares insights on the key trends and innovations driving the beauty industry forward. Monia also delves into the challenges and strategies indie brands face in sustainability, the preferences of Gen Z consumers, and the transformative role of technology in beauty. Furthermore, she highlights the emerging niche markets and future opportunities, emphasizing the importance of brand values and strategic trend adoption.

Topics in Focus:
- Future opportunities in longevity, regenerative beauty practices
- Key beauty trends across wellness, longevity, and inclusivity
- Sustainability challenges and strategies for indie brands
- Gen Z consumer preferences and behaviors
- Technological innovations: AI, augmented reality, and beauty tech
- Growth potential in hair and body care segments
- Wellness-focused beauty products
- Expansion into adjacent categories

Interview Host: Effie Asafu-Adjaye
Effie Asafu-Adjaye is the Founder of Beautiful Sparks. Beautiful Sparks helps beauty and fashion businesses get more fanatics in love with their brands, by refining their brand strategy, messaging, branding, content storytelling, and community-building strategy. Read more about Effie here. Linkedin