This webinar recording is from speech originally presented at the Naturally Good Summit in June 2024. In this presentation, Effie shares insider tips to help independents tap into their superpowers and win.

Independent beauty, personal care and wellness brands have flourished during the past decade. The golden age of ecommerce allowed independent founder-led labels to share unique products and experiences directly to their audiences, and forge connected communities on and offline.

Today many are still making their mark and growing from DTC into the physical retail space, but competition is stiff and scaling is more complex than ever. Consumers are savvy, spoilt for choice between dupes and celebrity labels, and reaching them is becoming more expensive every year. So where is the battle for scale fought? What's key to a successful retail pitch? And how do you prioritize as a multi-tasking founder with limited funds and a small or non existent team?

Presenter: Effie Asafu-Adjaye
Effie Asafu-Adjaye is the Founder of Beautiful Sparks. Beautiful Sparks helps beauty and fashion businesses get more fanatics in love with their brands, by refining their brand strategy, messaging, branding, content storytelling, and community-building strategy. Read more about Effie here. Linkedin.

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