JOYOKU

Many personal and intimate care brands for women have traditionally been bland, clinical and reduced to cringe-worthy names and branding that make you shy away from browsing the category in stores. Joyoku has created a brand that celebrates women over 40 entering their next chapter with vibrancy and confidence. We brought the founder's energy into this project to create a brand that was premium, joyful and yet serene.

02
Design portfolio(27)
Design-1c
8-a
9-a
10-a
design-1
Design-1xy
Previous
Stefano Design
Next
Sannotto Bay

Selected Works

Stefano DesignBrand Strategy & Identity Design

JoyokuBrand Identity

Sannotto BayBrand Strategy & Identity Design

GET IN TOUCH

About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK and Australia.

Email:
effie@beautiful-sparks.com


FOLLOW US

LinkedIn-Icon-1

WE PLEDGE 1%

Pledge 1%


We've committed to set aside 1% of Profit to support causes that lift women and girls, as part of the global Pledge 1% movement.



SIGN UP TO STAY CONNECTED

 

© 2026 Beautiful Sparks Pty Ltd